Don Tapscott, Atlantic Books, 2010
In their 2007 bestseller, Wikinomics Don
Tapscott and Anthony Williams showed the world how mass collaboration was
changing the way businesses communicate, create value, and compete in the new
global marketplace. Now, in the wake of the global financial crisis, the
principles of wikinomics have become more powerful than ever.
Many of the institutions that have served
us well for decades or centuries seem stuck in the past and unable to move
forward. And yet, in every corner of the globe, a powerful new model of
economic and social innovation is sweeping across all sectors-one where people
with drive, passion, and expertise take advantage of new Web-based tools to get
more involved in making the world more prosperous, just, and sustainable.
Tapscott and Williams show that in over a
dozen fields-from finance to health care, science to education, the media to
the environment-we have reached a historic turning point: cling to the old
industrial-era paradigms or use collaborative innovation to revolutionize not
only the way we work, but how we live, learn, create, govern, and care for one
another. You'll meet innovators such as:
* An Iraq veteran whose start-up car
company is "staffed" by over 4,500 competing designers and supplied
by microfactories around the world
* A microlending community where 570,000
individuals help fund new ventures-from Angola to Vietnam
* An online community for people with
life-altering diseases that also serves as a large-scale research project
* An astronomer who is mapping the universe
with the help of 250,000 citizen scientists
Tapscott and Williams once again use
original research to provide vivid new examples of organizations that are
successfully embracing the principles of wikinomics to change the world.
