Wiliam Lidel, et. al., Rockport, 2010
Whether a marketing campaign or a museum
exhibit, a video game or a complex control system, the design we see is the
culmination of many concepts and practices brought together from a variety of
disciplines. Because no one can be an expert on everything, designers have
always had to scramble to find the information and know-how required to make a
design work--until now. Universal Principles of Design is the first
comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated
and easy to navigate, it pairs clear explanations of every design concept with
visual examples of the concepts applied in practice. From the "80/20"
rule to chunking, from baby-face bias to Occam's razor, and from self-similarity
to storytelling, every major design concept is defined and illustrated for
readers to expand their knowledge. This landmark reference will become the
standard for designers, engineers, architects, and students who seek to broaden
and improve their design expertise.
